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 Project Details
Project:  Sudbury FOCUS
Agency:  Sudbury and District Health Unit
Contact:  Brenda Stankiewicz
 705-522-9200 x287
 Stankiewiczb@sdhu.com
 http://www.frcentre.net/Communities/Sudbury.htm
 Sudbury and District Health Unit 1300 Paris St Sudbury, ON P3E 3A3
 Program Details
Program:  Alcohol and Chronic Disease
Description:  Develop and deliver material/workshops highlighting the link between alcohol and chronic disease. Includes participation in provincial Low Risk Drinking and Chronic Disease project and Alcohol and Health Status Web campaign. Presentations include: 2 to groups at local libraries, 2 "Not Just Medication" that included discussion on alcohol and disease links, 1 "Driving in the Golden Years" that included discussion on alcohol and chronic disease links, & 1 Seniors symppsium. Multiple media strategies included various newspaper ads, bus shelter ads, bus signs, SHHU publications, radio ads, TV ads, and displays.
Stage:  Final Report
Date:  From: Apr/01/2006 —  To: Mar/31/2007
 Program Focus
 Alcohol Use
 Chronic Disease Prevention
 Drinking & Driving
 Drug Abuse in General
 Illicit Drug Use
 Injury Prevention in General
 Prescription Drug Misuse
 Risky Behaviour
 FOCUS Provincial Objectives
 Organizational Capacity
To enhance the effectiveness of the coalition
To sustain an appropriate partnership
 Community Capacity / Knowledge
 Environmental / Programming
To increase prevention initiatives in key settings (work sites, school, etc.)
To increase the # of initiatives to prevent AOD abuse, including the prevention of injuries associated with the inappropriate use of AODs
To increase the number of effective initiatives to prevent AOD abuse among youth.
To increase the number of effective initiatives using a number of approaches (awareness, education, policy, and environmental support).
To increase the number of people reached by these AOD prevention initiatives.
To sustain appropriate programs
 Population
To reduce the proportion of adult women and men who consume alcohol at levels that places them at risk for AOD injuries, chronic disease, illness, or death.
To reduce the proportion of illicit drug use.
To reduce the proportion of licensed drivers that report driving after consuming at least 2 drinks in the previous hour.
To reduce the proportion of youth (12-19 year olds) who consume alcohol at least once a week.
To reduce the rate of alcohol-related injuries, chronic disease, illness, or death.
To support reduced consumption of alcohol and other drug abuse, and associated alcohol and drug use behaviour changes made by the intended audience(s).
 Outcomes
Increased Awareness / Knowledge
 Settings For This Period
 Channels / Settings
Community at Large
Health Care Settings
Schools — Elementary, secondary & post-secondary
Worksites
 Approach
Awareness
Community Mobilization
Education
Environmental Support
Policy
 Audience
Adult Women
Adults 19-55
Children 0-12
Men 19-55
Politicians / Opinion Leaders
Seniors 56+
Special Populations — Ethnic, low-income, Francophone, etc
Volunteers / Partners
Youth 13-18
 Language
Bilingual — English & French
English
French

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